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A SWOT analysis is usually undertaken every 6 months.
It is based on the UK Design Council 'Blue Print' model: http://www.designcouncil.org.uk/Documents/Documents/Publications/Design%20Blueprint_Design_Council.pdf
The 4 Key Aspects:
skills + knowledge
project process
values + vision
enterprise + marketing
There are 6 assessment criteria per area
creative practice (swot) analysis

download swot analysis
Oct 2013
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